Six Citrix Summit tracks targeted to your role

Citrix Summit tracks were targeted by role to deliver content with immediate value, providing the resources partners need to expand their Citrix expertise and enhance their profitability, no matter their focus.

Session tracks included:

Technical

This track focused on product fundamentals, technical positioning and deployment, project management guidance—and how to beat the competition.

Sales

These sessions built on Sales Plays—and better ways to go after use casesoffered guidance on initiating and leading customer conversations to identify challenges that can be solved with Citrix solutions.

Marketing

Partners learned how to execute effective awareness and demand-generation campaigns that drive leads and result in profitable deals.

Citrix Service Provider

Partners accessed tools and best practices to build, market and sell Citrix-powered services for the most profitable verticals and market segments.

Alliances and Sponsors

Attendees learned how the relationships with Alliance members and Sponsors increase growth and improve sales by combining resources.

Business Skills

Partners boosted their soft skills to achieve their sales goals:

  • Sales Skills: relationship management, opportunity development, and closing practices
  • Sales Engineer Skills: technical showcasing, customer communication, and connecting technical value with business value