Five Citrix Summit tracks, targeted by role
At Summit, sessions in five tracks delivered the resources partners need to expand their Citrix expertise and enhance their profitability, including whiteboard sessions, short Geek Speak sessions and longer breakouts with multiple repeats of the most important sessions.
These sessions focused on Sales Plays—and better ways to go after use cases—offered guidance on initiating customer conversations to identify challenges that can be solved with Citrix solutions.
Assuming partner knowledge of foundational content on enablement.citrix.com, this track offered advanced technical sessions, along with content on developing technical showcasing skills and connecting technical value with business value.
Partners learned how to execute effective awareness and demand-generation campaigns that drive leads and result in profitable deals.
Citrix Service Provider
Partners were given tools and best practices to build, market and sell Citrix-powered services for the most profitable market segments.
Alliances and Sponsors
Attendees learned how the relationships with Alliance partners and Sponsors can increase growth and improve sales by combining resources.