Top reasons to attend Citrix Summit 2017

Citrix Summit is the essential business development conference for partners, delivering the opportunities to gain firsthand insight into Citrix strategy for digital business transformation, connect with sales teams, product experts and peers, and learn through intensive technical, sales and business training. Summit equips partners with the tools to strengthen relationships, take advantage of market opportunities and pave the way for new deals.

At Summit 2017, Citrix and our channel partners focused on Winning Together with content targeted specifically to their role.

Why partners attended Summit 2017:

Executives

Summit featured keynotes that helped executive leaders understand how their business will continue to grow in partnership with Citrix. They connected with Citrix leaders and heard firsthand how other partners are meeting customer challenges with Citrix, and gave their teams the resources to solve challenges in VDI, file sync and sharing, networking, virtualization, app delivery and security. Summit delivered specialized training early in the sales cycle, including:

  • Breakout sessions focused on Sales Plays and better ways to go after use cases
  • Challenging technical content validated by the Citrix Technology Professional (CTP) community
  • Best practices for showcasing technology from champion Citrix Demo Warriors
  • The Solutions Demo Sandbox for experiencing solutions hands-on
  • Instructor-led Learning Labs preconference workshop
  • Summit Compass program for tips on getting the most from the conference

At Summit, attendees achieved more in just a few days than they could in months of sales calls and trainings. Partners who attend Summit report higher business growth than partners who don’t, so be sure to save the date for Citrix Summit 2018, January 8–10 back in Anaheim, California.

Sales

At Summit, sales leaders learned about new business opportunities and how to close deals faster in partnership with Citrix Sales. Summit delivered a Win Plan to be implemented immediately, plus:

  • Breakout sessions built on Sales Plays that align with the most important customer use cases
  • Career-enhancing soft skills training in account planning, business planning and closing skills
  • Access to Citrix with training in best practices alongside Citrix Sales plus networking to build personal connections for more lucrative collaboration
  • Vision and roadmap delivered directly from Citrix executives for deeper insights and new opportunities
  • Ask the Experts Bar for valuable discussions on program incentives and sales conversations

At Summit, attendees achieved more in just a few days than they could in months of sales calls and trainings. Partners who attend Summit report higher business growth than partners who don’t, so be sure to save the date for Citrix Summit 2018, January 8–10 back in Anaheim, California.

Technical

Tech leaders must constantly refine their skills to stay effective in their jobs and advance their careers. They came to Citrix Summit for a focused burst of intensive training that pays off all year, including:

  • Instructor-led Learning Labs preconference workshop for deep technical dives before the conference began
  • All-new breakout sessions — ranging from 100- to 400-level—validated by Citrix Technology Professionals
  • Best practices for showing off the tech from Citrix Demo Warriors
  • Geek Speak @ Summit Theater Q&A’s with the experts
  • A free Citrix certification on-site at Summit to raise their professional profile

At Summit, attendees achieved more in just a few days than they could in months of sales calls and trainings. Partners who attend Summit report higher business growth than partners who don’t, so be sure to save the date for Citrix Summit 2018, January 8–10 back in Anaheim, California.