Top reasons partners attended Citrix Summit 2018

Citrix Summit is the essential business development conference for channel partners. At Summit, partners get the tools they need to strengthen relationships, take advantage of market opportunities and pave the way for new deals. At Summit 2018, Citrix and our channel partners focused on Accelerate to Win as we make the shift to a cloud-first world.


Why partners attended Summit 2018:

At Summit, partners learned about new business opportunities and how to close deals faster in partnership with Citrix Sales. Summit featured Citrix Talks and sessions built on sales plays with case studies and panel discussions to show them how to build an opportunity around Citrix solutions, plus soft skills training that enables partners to do everything better: demo, prospect and sell.

Partners received a focused burst of intensive training in challenging sessions with advanced content delivered by product experts. Deep technical dives? Summit had partners covered with hands-on demos, Geek Speak @ Summit Theater sessions and the preconference Instructor-led Learning Labs workshop. Plus, partners had the opportunity to build their professional profile and advance their career with a new Citrix certification, free in the on-site Certification Center.

Partners heard the Citrix vision for the future of work and received the roadmap directly from Citrix executives for deeper insights and new opportunities. Summit offered marketing-focused sessions and plenty of structured and unstructured networking events to connect partners with the influencers who matter most to their business-enabling them to achieve more in just a few days than they could in months of trainings.


Why you should attend Summit 2019

Learn why partners return to Summit, why they send their teams, and what types of conversations they can only have here: save the date for Citrix Summit 2019, January 7-8 in Orlando, Florida.