Why Attend

Let’s amplify your success by uniting around a common vision.

If you’re looking to grow your business, unleash new opportunities, and get more from your Citrix partnership, Summit 2021 is the place to be. Join us in Los Angeles to build knowledge, network with your peers, and get the latest from Citrix experts. Whether your focus is sales, marketing, technical, or management, you’ll find compelling content tailored just for you.



Sales professionals will explore how to boost revenue selling Citrix solutions. Learn how to assess demand for a solution, how to win deals, and what’s in it for you when you close a sale. Get sales support training, as well as soft-skills training such as account planning, business planning, and closing skills.



Our marketing sessions provide access to content that you can use to drive awareness for products and solutions. Learn about the latest digital marketing trends from industry thought leaders, plus get updates on Citrix marketing offers and campaigns, and explore proven techniques to achieve your marketing goals.



Technical (Presales, Consulting)

After two incredibly successful years, ServTech will continue to be delivered as the technical track at Summit. Come together for comprehensive, deep-dive sessions designed for technical professionals, delivered by technical professionals. Plus, take advantage of training to build valuable technical expertise to advance your career.



Management/Business Owner

For executives and managers, Summit 2021 offers in-depth information on how our solutions align to your customers’ priorities. Discover high-margin business opportunities and how our vision for 2021 can help fuel yours. Collaborate and engage with Citrix leaders and peers to create new alliances as you prepare your business for the future.