An all-new expo concept featuring a collaborative atmosphere for sharing information, ideas and best practices, The Exchange delivered the one-on-one and small-group interactions that have always been the best part of Summit. Highlights of The Exchange included the Welcome Reception plus:
What were just booths became meeting places that enabled partners to build relationships with sponsors and vendors and hear about new technology that complements Citrix solutions. The highlight of the Solutions Expo was the Citrix Booth Experience, featuring demo pods that showcased the future of work, one innovation at a time. Partners also met the teams who work behind the scenes to help them succeed at every level in the Citrix Pavilion.
Short, focused sessions presented by experts demonstrated how others are addressing real-world IT challenges and transforming their organizations using Citrix technology. Partners learned how to demo true end-to-end Citrix integration to their customers, and saw how Citrix solutions could help them target new markets and beat the competition.
Summit is all about engagement, helping partners connect with channel colleagues, sales teams and industry, product, and marketing experts. Once registered, they were able to contact other registered attendees in advance and arrange face-to-face meetings in the hotel lobby, outside a session room, or in the Networking Lounge, a comfortable meeting space with tables and wireless connectivity. They also were able to set up meetings in the Networking Lounge on-site through the Lounge hostess.
The Exchange was also home to Self-paced Learning Labs, which enabled partners to work at their own pace, on their own schedule to train on topics from introductory to advanced, including installation, configuration and how to monitor, scale and optimize Citrix solutions.
Sitting by the campfire, fishing in the lake: Camp Citrix Synergy fed the nostalgia for summertime and introduced partners to Citrix Synergy 2018, the annual customer-first sales event. Visitors to Camp Citrix Synergy learned why partners who attended Synergy last year created 68% more opportunities than those who didn't, and received toolkit resources and referral incentives that help persuade customers to join them at Synergy 2018. Camp Citrix Synergy showed why attending Synergy is a natural next step after Summit for partners who are committed to growing their Citrix business. Learn more at www.citrixsynergy.com.