The Exchange

At The Exchange, Summit '19 attendees learned about the latest ideas, newest innovations, and best practices for using and selling Citrix business solutions. Partners had the opportunity to connect and network with sponsors, vendors, product developers, and other Citrix professionals to become equipped with everything they need to grow their businesses.

Geek Speak Theaters

Participants learned more about Citrix innovations and products at the Geek Speak Theaters in The Exchange. Citrix experts delivered 30-minute presentations in a small, intimate, TED Talk-style setting. Three theaters ran 37 sessions over two days with content focused on partner roles such as marketing, sales, and technical.

Topics included:

  • Security
  • Deployment and support
  • Tools and resources
  • Technical features
  • Partner programs
  • Selling and positioning
  • Soft skills

Solutions Expo

The Solutions Expo included the Citrix Workspace Experience, Citrix Pavilion, Simply Serve, a headshot station, and sponsor booths. The Solutions Expo offered a multi-faceted way to experience the richness of the Citrix ecosystem, including the newest technologies and innovations from Citrix and Summit sponsors. Here, attendees discovered countless strategies focused on how to better sell Citrix products and services, and boost revenue.

Citrix Workspace Experience

Attendees and product experts exchanged ideas, and viewed demos at the Citrix Workspace Experience. At the Welcome Center, participants received a personalized recommendation to navigate their experience. At the Collaborative Discussion Areas, attendees networked with Citrix leaders and program managers on IT transformation strategies to share with their customers. And the “piece de resistance” was a full-size aircraft that featured a 3-seater cockpit, captivating demonstrations of combined solutions with Microsoft and Google, and a tail section that showcased mobile solutions.

Citrix Pavilion

At the Citrix Pavilion, Summit participants met the teams who work behind the scenes to help partners and employees succeed at every level. Areas included:

  • Citrix Cloud Alliances
  • Citrix Customer Success Services
  • Citrix Finance – Concur Travel & Expenses
  • Citrix Global Customer Briefing Program
  • Citrix Global Executive Engagement Program
  • Citrix Legal Department
  • Citrix Partner Programs
  • Citrix Ready Program
  • Citrix Insiders & Citrix References
  • Citrix WW Sales Compensation
  • Citrix Enablement Tools
  • Citrix Sales Systems
  • Citrix Service Providers
  • Citrix Social Media & Marketing
  • Citrix Supply Chain Management
  • Citrix User Group Community

Simply Serve

At Summit 2019, we worked with local nonprofits on two projects to improve the lives of children in need and help them get excited about STEM. This year we partnered with the Heart of Florida United Way and Impact4Good. Over 800 employees and partners volunteered at the Simply Serve booth and assembled 1500 Inventor Boxed STEM kits for at-risk students. These will be donated to six local underserved schools throughout Orlando. Impact4Good helped volunteers build and code computers which will be donated to the local Boys and Girls club of Orange County. It was a fun and meaningful way to network with colleagues and give back to the local community during the conference.

Sponsor booths

Citrix Partners were able to connect with Summit sponsors to learn about products and services designed to complement Citrix solutions, another great networking opportunity to create more value for Citrix customers.

Self-paced Learning Labs

Summit attendees got a jump on evaluating and understanding Citrix products and solutions before they are released at the Self-paced Learning Labs. The labs were organized around practical use case scenarios making them an ideal way to get hands-on experience while learning best practices for implementation and troubleshooting.