Solutions Expo

The epicenter of Citrix Summit, the Solutions Expo showcased the latest ideas, newest innovations, and best practices for using and selling Citrix solutions. Attendees had an opportunity to connect and network with sponsors, vendors, product developers and other Citrix professionals, to become fully equipped with everything they need to grow their business.

Read on for a taste of what attendees experienced at the Solutions Expo at Citrix Summit 2020.


Geek Speak Theaters

Participants went beyond the breakout sessions to learn even more about Citrix innovations and products at our Geek Speak Theaters. Citrix experts will delivered 30-minute presentations in a small, intimate, TED Talk-style setting. 28 sessions were available over the course of two days with content tailored to roles across marketing, sales, and technology.

Topics included:

  • Security
  • Deployment and support
  • Tools and resources
  • Technical features
  • Partner programs
  • Selling and positioning
  • Soft skills

Partner Engagement & Marketing Hub

At the Partner Engagement & Marketing Hub, attendees learned how to boost their social media presence and optimize their marketing strategy. The hub featured a video booth where attendees gave us their take on a variety of topics. Attendees also connected with fellow social media mavens, snapped selfies, viewed event highlights, and tracked their status on the social leaderboard.

Simply Serve

The connection between work and well-being has always been at the core of Citrix corporate citizenship efforts. This year, we partnered with Heart of Florida United Way, a nonprofit organization dedicated to promoting hands-on learning in STEM education for at-risk students.

Attendees helped assemble 2,000 STEM kits at the Simply Serve booth to encourage creativity and imagination for the sciences. Kits were donated to local schools with at-risk students.  

Sponsor Connect

Back by popular demand, the Sponsor Connect program allowed attendees to book 20-minute meetings with Summit Platinum, Gold, and Silver sponsors. As some of the most innovative companies in the industry, these sponsors have great resources for services and technology that complement Citrix solutions.


Tech Clinics & Self-paced Learning Labs

NEW for 2020, the Tech Clinics gave attendees an opportunity to explore technical concepts in small-group sessions guided by subject-matter experts. Tech Clinic formats varied from whiteboarding and Q&As to hands-on labs and demonstrations. These 30- to 60-minute interactive sessions were a relaxed, informal opportunity to build expertise with the help of knowledgeable instructors. Attendees learned about best practices for integration, deployment, configuration, and how to get the most out of their Citrix solutions.

Citrix Booth and Pavilion

Attendees got a first look at what’s new and now from Citrix, while connecting and networking with the minds responsible for bringing it to life. The Citrix Booth and Pavilion gave attendees a unique chance to network with Citrix experts and explore how to grow their business and revenue. Citrix product leaders and product managers in four discussion areas were available to discuss topics such as optimizing the employee experience, security, flexible hybrid and multi-cloud solutions, and modern app delivery with microservices.

The sandbox area featured self-guided, hands-on time with the latest Citrix technologies and solutions. Attendees took a deep dive into product features while learning best practices from engineers and product managers.