The Citrix Booth Experience showed partners and sales teams how to tell the Citrix story with demos built around sales plays, and explained what differentiates Citrix solutions from the competition. The booth was packed with valuable resources and featured Citrix experts in four core areas:

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Demo Stations

This year, 16 demo stations showed attendees the hottest technologies in app and desktop delivery, data sharing, EMM and networking, and how to leverage Citrix Cloud. They explored the latest use cases from hybrid cloud adoption to Windows 10 migration and saw how Citrix solutions address their customers’ challenges. Field and product engineers were on hand to showcase the technology and how it integrates end-to-end with other Citrix solutions. Attendees also had the opportunity to view the solutions presented during the keynotes and discuss how they align with 2017 primary sales motions.


Ask the Experts Bar

Partners got to know the channel teams who share knowledge and best practices and help them navigate their relationship with Citrix. The Ask the Experts Bar expanded for 2017 to include resources from Sales, Technical, Training & Education and Partner programs. Partners were able to access in-depth information after viewing demos, whiteboard technical issues with consultants and architects, get details about enablement and learning opportunities and learn how to win deals using Citrix solutions for key vertical markets. The Ask the Experts Bar was open and staffed during Solutions Expo hours.


Geek Speak @ Summit Theater

Partners heard from Citrix Technology Professionals (CTPs) and other industry experts in short, focused presentations that helped to demonstrate true end-to-end Citrix integration, and showed how Citrix solutions can enable partners to target new markets and beat the competition. Intensive technical topics included enhanced authentication, secure data storage, automating deployments, PVS, cloud, and Citrix and Microsoft integration.


Social Media & Marketing Hub

Social media enables you to build relationships, make yourself relevant to your customers and grow your business. Partners learned how to become more social savvy and get the most from this powerful medium with techniques and guidance from the PR and social media teams at the Social Media & Marketing Hub. They also sat for new head shots with our professional photographer!