The premier annual kickoff event for Citrix and our global network of partners offered new programs to help grow business, enhance technical skills and expand professional networks—plus new activities to motivate and inspire.
Citrix senior executives explored the exciting business opportunities in mobile workspaces—powered by Citrix market-leading technologies in virtualization, networking and cloud services—and offered a vision into the software-defined workplace. In two keynote addresses, presented jointly to partners and sales teams, they offered early insight into the Citrix roadmap as well as a technical preview of exciting new products to come.
Summit prepared attendees for new developments in mobile workspace solutions, and provided resources to position and sell the key technologies that drive them. Sessions were targeted by role—business, sales and technical—to deliver content with immediate value, and interactive, real-world environments helped attendees apply new product knowledge in a hands-on setting. Summit put partners face to face with Citrix experts, and provided tools to help them navigate and sell into key verticals including healthcare, education and financial services.
Sessions were organized into eight tracks to help partners expand their Citrix expertise and enhance their profitability, no matter their focus:
This track explored alliance partnerships with leading IT companies, providing insight into complementary technology alignment as well as joint GTM motions that add business value.
Sessions in this track covered adoption trends, selling and marketing tools, technologies and best practices for offering hosted apps and desktops as a service.